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Melon Stories

Role: UX/UI Designer

Timeline: 2 weeks

Project: Android and iPhone mobile app re-design

Objective: To redesign the Melon Stories mobile app, which uses AI to generate custom bedtime stories for children, creating a more engaging and enjoyable user experience for busy parents.

Scope

  • Visual Design: Make the app’s design more fun and appealing.

  • User Flow: Enhance the overall flow and ease of use.

  • User Experience: Improve user satisfaction with intuitive and efficient design solutions.

Challenges

  • Budget Constraints: Limited budget restricting extensive user research and testing.

  • User Insights: Minimal direct user feedback and data available.

Approach

  • Design Intuition: Leveraged professional experience and design intuition to create an engaging and user-friendly interface.

  • Creative Exploration: Focused on innovative and creative design elements to make the app visually appealing and fun for parents and children alike.

  • Streamlined Flow: Simplified sign-up, user interactions and streamlined the story generation process for a more seamless experience.

Outcomes

  • Enhanced Visual Appeal: The new design is vibrant, playful, and attractive, aimed at delighting both parents and children.

  • Improved Usability: The user flow is more intuitive, reducing friction and making the app easier to navigate.

  • Positive Feedback: Received positive anecdotal feedback from early users about the new design and improved user experience.

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