Melon Stories
Role: UX/UI Designer
Timeline: 2 weeks
Project: Android and iPhone mobile app re-design
Objective: To redesign the Melon Stories mobile app, which uses AI to generate custom bedtime stories for children, creating a more engaging and enjoyable user experience for busy parents.
Scope
-
Visual Design: Make the app’s design more fun and appealing.
-
User Flow: Enhance the overall flow and ease of use.
-
User Experience: Improve user satisfaction with intuitive and efficient design solutions.
Challenges
-
Budget Constraints: Limited budget restricting extensive user research and testing.
-
User Insights: Minimal direct user feedback and data available.
Approach
-
Design Intuition: Leveraged professional experience and design intuition to create an engaging and user-friendly interface.
-
Creative Exploration: Focused on innovative and creative design elements to make the app visually appealing and fun for parents and children alike.
-
Streamlined Flow: Simplified sign-up, user interactions and streamlined the story generation process for a more seamless experience.
Outcomes
-
Enhanced Visual Appeal: The new design is vibrant, playful, and attractive, aimed at delighting both parents and children.
-
Improved Usability: The user flow is more intuitive, reducing friction and making the app easier to navigate.
-
Positive Feedback: Received positive anecdotal feedback from early users about the new design and improved user experience.